To help you best market yourself as a content creator on social media, we asked content marketing professionals and business leaders this question for their best insights. From delivering quality content on schedule to finding your unique voice, there are several tips that would help you develop a consistent following and drive your content effectively for growth on social media.

Here are six tips these leaders follow to make themselves marketable on social media platforms:

  • Deliver Quality Content Right on Schedule
  • Become a Subject Matter Expert
  • Establish Strong Connections
  • Have an Active and Engaging Social Media Profile and a Website Showcasing Your Work
  • Read and Adapt to Industry Trends
  • Find Your Unique Voice

Deliver Quality Content Right on Schedule

To become more marketable and increase your own brand awareness, you must remember to be consistent and post regularly. Set up a healthy schedule that lets you write content that’s engaging and informative but also easy to consume. One of the best pieces of advice I can give is not to sacrifice quality for quantity. Post regularly, but keep every piece of content relevant, well-researched, and readable. That’s how you market yourself as a smart content creator.

Natalia Brzezinska,

Marketing & Outreach Manager,


Become a Subject Matter Expert

If you want to market yourself as a social media content creator, then become an expert in a niche. The more specific, the better. While the audience will be smaller, you will be the big fish in a small pond. People will recognize you as the go-to person in that space. For example, instead of developing content around “animals,” you might position yourself as the top expert and influencer on gophers, or some other specific type of animal. Begin building an audience of highly engaged people around that topic, and then broaden your reach as your engagement goes up. Over time, you’ll work towards being one of the prominent voices in the broader category, in this case, “animals.”

Dennis Consorte,


Snackable Solutions

Establish Strong Connections

Though having a nifty portfolio can lead you somewhere, nothing can beat word of mouth. Establishing connections is one way to make yourself marketable on Social Media. As content creators multiply, one must focus on creating stronger relationships. Making yourself known by building a bond with your fellow members can lead you to referrals for brands. Thus, getting booked for promotional gigs and advertisements. The industry continues to grow every day, and one thing that can secure your spot is people’s trust in your craft.

Laura Martinez,

Consultant and Content Writer,


Have an Active and Engaging Social Media Profile and a Website Showcasing Your Work

As a social media content creator, making yourself marketable to stand out from the crowd is essential. You can do a few things to make yourself more attractive to potential clients or employers. First, it’s necessary to have a solid online presence. This means having an active and engaging social media profile and a website or blog showcasing your work. Secondly, it’s essential to be able to produce high-quality content that is original and engaging. Finally, it’s helpful to be knowledgeable about the latest trends in social media and to have a good understanding of how to use various social media platforms. These tips can make you more marketable as a social media content creator.

Todd Jensen,

Head Of Marketing,


Read and Adapt to Industry Trends

Being a content creator is no easy job. Staying relevant is the biggest task for any content creator. A content creator must read industry trends and watch how other similar industries are fairing to remain ahead of the game. Any new trends or changes in the industry are your tools for staying relevant. Remain curious about everything happening, and you will always be relevant.

yongming Song,


Live Poll for Slides

Find Your Unique Voice

Social media content creators look to create a voice that is unique and that resonates with their audience. To do this, you have to be honest about who you are and what you want to share with the world.

If you’re able to show your true voice and share your story, and when you’re authentic and vulnerable, you will connect and resonate with others. 
If you’re new to social media and haven’t found your voice, you should get started by finding accounts you like and interacting with them. Try to create content that is similar to what you’re learning from other social media creators. While it’s still early to be creating your own content, you can still learn from other content creators and learn the ropes.

This is what I did when I first started learning about social media. I would read blog posts from other content creators and watch how they were engaging with their audience. I would even try to mimic their voice and style.

Luciano Colos,

Founder & CEO,


Author Profile
Calvin Miller

Calvin shares articles and content on everything self-help and inspirational. From tips on how to "Lead with Energy" to motivating stories, Calvin has you covered. Follow Calvin to get that moral boost you need to help you through the day.